01
Case types differ.
Slip and fall, premises, dog bite and other injuries need different questions. Intake tags each lead by case type so reporting stays clear.
Client acquisition systems for personal injury law firms
Your leads.Your accounts.Your system.
Personal injury covers many case types, and each needs its own questions. We build the ads, intake and tracking that separate the cases your firm takes, and tell Meta which ones signed.
Signal path
Illustrative
1
Ad
2
Call or form
3
Qualified
4
Signed
5
Retained
Conversions API
EVENT QUALITYDOWNSTREAMOPTIMIZATIONRETAINED
00
Personal injury cases
What makes these cases different.
02
Calls need answering.
Routing, missed-call text-back and after-hours handling keep injured callers from moving on to the next firm.
03
Budget follows signed cases.
Spend moves toward the ads and case types that sign, not the ones that only produce form fills.
01
What we build
One system. Three connected layers.
Built in the accounts your firm controls, so the data and infrastructure stay with you.
A
Tracking & Attribution
- Pixel and Conversions API in your accounts
- Call tracking numbers you own
- Case-type tags on every lead
- Signed events sent to Meta
B
Intake & Call System
- Routing to your intake team
- Case-type qualifying questions
- Missed-call text-back
- CRM stages that match your intake
C
Ongoing Media Buying
- Creative written to bar advertising rules
- Budgets based on cost per signed case
- Weekly tests, monthly reviews
- Decisions made on signed outcomes
02
Events sent to Meta
Meta learns who signs.
These outcomes go back through the Conversions API, so optimization follows signed cases instead of form fills.
01Call connected
02Qualified by case type
03Retainer sent
04Retainer signed
Start with the system
Tell us about your Personal Injury intake.
We’ll review the basics before the call so the conversation starts with your actual setup.
Built in accounts you control
Focused on signed cases
Calls on numbers you own
FAQ