01
Criteria change by tort.
Product use, exposure dates, diagnosis and proof requirements differ for each campaign. Questionnaires follow the criteria your firm sets.
Client acquisition systems for mass tort law firms
Your leads.Your accounts.Your system.
Mass tort campaigns live or die on screening criteria. We build the ads, questionnaires and tracking for each tort in your own accounts, and tell Meta which claimants qualified and signed.
Signal path
Illustrative
1
Ad
2
Questionnaire
3
Qualified
4
Signed
5
Retained
Conversions API
EVENT QUALITYDOWNSTREAMOPTIMIZATIONRETAINED
00
Mass tort cases
What makes these cases different.
02
Volume hides quality.
Many respondents won't meet criteria. Qualified and signed events show which ads bring claimants who do.
03
Each campaign stands alone.
Separate tracking per tort keeps budget decisions tied to that campaign's signed cases.
01
What we build
One system. Three connected layers.
Built in the accounts your firm controls, so the data and infrastructure stay with you.
A
Tracking & Attribution
- Pixel and Conversions API in your accounts
- Separate tracking per tort campaign
- Qualified and signed events sent to Meta
- Each signed claimant tied to its ad
B
Intake & Screening
- Questionnaires built on your criteria
- Routing to your intake team
- Document and follow-up reminders
- CRM stages per campaign
C
Ongoing Media Buying
- Creative written to bar advertising rules
- Budgets based on cost per signed claimant
- Weekly tests, monthly reviews
- Decisions made on signed outcomes
02
Events sent to Meta
Meta learns who signs.
These outcomes go back through the Conversions API, so optimization follows signed cases instead of form fills.
01Questionnaire completed
02Meets criteria
03Retainer sent
04Retainer signed
Start with the system
Tell us about your Mass Tort intake.
We’ll review the basics before the call so the conversation starts with your actual setup.
Built in accounts you control
Focused on signed cases
Calls on numbers you own
FAQ