01
Speed decides the case.
Accident callers often contact several firms. Routing, missed-call text-back and after-hours coverage are part of the build, not an afterthought.
Client acquisition systems for MVA law firms
Your leads.Your accounts.Your system.
Accident claimants call fast and call around. We build the ads, call routing and intake tracking that reach them first, and tell Meta which callers signed.
Signal path
Illustrative
1
Ad
2
Call
3
Qualified
4
Signed
5
Retained
Conversions API
EVENT QUALITYDOWNSTREAMOPTIMIZATIONRETAINED
00
Motor vehicle accident cases
What makes these cases different.
02
Not every caller has a case.
Fault, injury, treatment and insurance questions separate qualified callers from the rest. We tag those outcomes so ads learn from them.
03
Form fills aren't signings.
When Meta only sees a form, it finds more form-fillers. Sending signed-retainer events lets it look for people who hire a firm.
01
What we build
One system. Three connected layers.
Built in the accounts your firm controls, so the data and infrastructure stay with you.
A
Tracking & Attribution
- Pixel and Conversions API in your accounts
- Call tracking numbers you own
- Qualified and signed events sent to Meta
- Each signed case tied to its ad
B
Intake & Call System
- Routing to your intake team
- Missed-call text-back
- Qualifying questions for accident details
- CRM stages that match your intake
C
Ongoing Media Buying
- Creative written to bar advertising rules
- Budgets based on cost per signed case
- Weekly tests, monthly reviews
- Decisions made on signed outcomes
02
Events sent to Meta
Meta learns who signs.
These outcomes go back through the Conversions API, so optimization follows signed cases instead of form fills.
01Call connected
02Qualified accident
03Retainer sent
04Retainer signed
Start with the system
Tell us about your MVA intake.
We’ll review the basics before the call so the conversation starts with your actual setup.
Built in accounts you control
Focused on signed cases
Calls on numbers you own
FAQ